Brown Cow Yogurt Direct Mail

This was an assignment in an advertising class. This direct mail piece was targeted to the nuclear family decision makers. I wrote the copy and designed the whole thing.

The idea here was to get the consumer to have a head-to-head (lid-to-lid, if you will) taste test between Brown Cow Yogurt (very tasty, indeed) and the brand they currently purchase. Note that the images to the left are photographs of the finished, mounted project.